Multicultural Perspectives In Customer Behaviour

Explore the fascinating world of customer behavior through a multicultural lens with Multicultural Perspectives in Customer Behaviour (Key Issues in Marketing Management). Edited by Charles Cui and Maria Piacentini, this paperback offers a deep dive into the global diversity of consumer decisions. Understand how cultural backgrounds influence purchasing choices, preferences, and brand loyalty. With insights from leading experts, this book is essential for marketers, business professionals, and students keen on mastering the art of engaging diverse customer bases. Ready to take your marketing strategy global? Start with this insightful guide today!