Marketing Ethics

Marketing Ethics by N. Craig Smith is a thought-provoking exploration of ethical decision-making in the world of marketing. This essential guide examines the moral dilemmas businesses face, from advertising practices to product development and consumer relationships. With real-world case studies and expert insights, the book provides a framework for making responsible marketing decisions that balance profitability with social responsibility. Ideal for students, professionals, and business leaders, it challenges readers to rethink traditional practices and adopt a more ethical approach. Ready to lead with integrity? Start with Marketing Ethics!