STRATEGIC MANAGEMENT

Overview:

This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.

Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis.

Key Features:

• Ensures student engagement via practical and relevant application of strategy concepts.
• Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including      startups), and nonprofit organizations
• Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes
• Offers one mini case per chapter integrated with learning objectives.