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9780415653657 (beyond the consumption bubble)
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Human Capital Management Challenges in India (Chandos Asian Studies Series)
Human Capital Management Challenges In India ₹6,860.63

Beyond The Consumption Bubble

₹4,854.16

Beyond the Consumption Bubble (Routledge Interpretive Marketing Research), edited by Karin M. Ekström and Kay Glans, challenges conventional notions of consumer behavior in an age of overconsumption.

  • Explores the cultural, social, and economic dimensions of consumption.
  • Analyzes the sustainability and ethics of modern consumerism.
  • Features interdisciplinary perspectives from marketing, sociology, and philosophy.
  • Examines alternatives to the traditional consumption-driven economy.
  • Highlights emerging trends in sustainable and mindful consumption.
  • Provides insights into the shifting role of consumers and markets.
  • Essential for scholars, marketers, and policymakers exploring ethical consumption.

A must-read for understanding the future of consumption and its societal impact!

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SKU: 9780415653657 Categories: Business & Money, Text Books
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Description

Beyond the Consumption Bubble (Routledge Interpretive Marketing Research), edited by Karin M. Ekström and Kay Glans, challenges conventional notions of consumer behavior in an age of overconsumption.

  • Explores the cultural, social, and economic dimensions of consumption.
  • Analyzes the sustainability and ethics of modern consumerism.
  • Features interdisciplinary perspectives from marketing, sociology, and philosophy.
  • Examines alternatives to the traditional consumption-driven economy.
  • Highlights emerging trends in sustainable and mindful consumption.
  • Provides insights into the shifting role of consumers and markets.
  • Essential for scholars, marketers, and policymakers exploring ethical consumption.

A must-read for understanding the future of consumption and its societal impact!

Part I: Editor’s Introduction

  • Karin M. Ekström and Kay Glans

Part II: A Changing Society

  1. The Economics and the Anti-Economics of Consumption – Deirdre Nansen McCloskey

  2. The Hyperconsumption Society – Gilles Lipovetsky

  3. Consumption in an Age of Globalization and Localization – Richard Wilk

  4. Goods and Service Consumption in the Affluent Welfare State: Issues for the Future – Jan Owen Jansson

  5. Consumption beyond Dualism – Daniel Miller

Part III: Changing Consumer Roles

6. Selves as Objects of Consumption – Zygmunt Bauman

7. Consumers as Citizens: Tensions and Synergies – Frank Trentmann

8. Political Consumption Revisited: Should We Resist “Consumers’ Resistance”? – Franck Cochoy

9. Communities of Purpose – John W. Schouten and Diane M. Martin

10. Value Creation and the Visual Consumer – Jonathan E. Schroeder

11. “Keeping Up With the Children”: Changing Consumer Roles in Families – Karin M. Ekström

Part IV: The Consumption Bubble and Beyond?

12. Relative Deprivation, Inequality, and Consumer Spending in the United States – Robert H. Frank

13. (Un)sustainable Consumption and the New Political Economy of Growth – Maurie J. Cohen

14. If US Consumption Declines Will the Global Economy Collapse? – Neva Goodwin

15. Philosophies for Less Consuming Societies – Russell Belk

16. Well-being: The Path Out of the Consumption-Climate Dilemma? – John Holmberg and Jonas Nässén

17. What is to Be Undone: The Making of the Middle Class in China – Patricia M. Thornton

Karin M. Ekström is a professor of marketing and consumer behavior, known for her research in interpretive marketing. She has authored several books and articles focusing on the cultural and social aspects of consumerism. Ekström’s work often explores the intersection of marketing, ethics, and sustainability. She is particularly interested in the role of consumption in everyday life. Kay Glans is a researcher and editor with expertise in marketing and consumption studies. Together, they have contributed significantly to advancing interpretive marketing research.

  • Publisher ‏ : ‎ Routledge; 1st edition (2 August 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 274 pages
  • ISBN-13 ‏ : ‎ 9780415653657
  • Item Weight ‏ : ‎ 0.386 Kg
  • Dimensions ‏ : ‎ 15.24 x 1.57 x 22.86 cm
  • Reading Age :  18+ years
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