When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

Discover how tradition can be a powerful driver of innovation with When Tradition Turns Into Innovation by Antonio Petruzzelli and Vito Albino. This insightful paperback explores how businesses can leverage traditional knowledge and practices to create and capture value in today’s competitive markets. The authors delve into real-world examples and strategies, showcasing how blending heritage with modern innovation fosters unique value propositions. Perfect for entrepreneurs, business leaders, and innovation enthusiasts, this book provides a roadmap to harness tradition as a source of creative advantage. Ready to transform the old into the new? Start with this groundbreaking guide!